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CNAAT 2024: Event Marketing Case Study
Overview
At the 2024 Child Nutrition Access and Accountability through Technology (CNAAT) conference, I led the full strategy, execution, and promotion of PrimeroEdge’s presence—driving the brand’s largest reception yet and exceeding lead generation goals. This out-of-state event required cross-functional alignment, real-time logistics management, and strict adherence to USDA branding regulations.
Results
- 2 expert-led presentations
- 2 live software demos
- “Tech & Taste” reception with 40+ attendees
- 10-person team presence
- 9 qualified leads, 2 booked demos
My Role
I managed all aspects of the event—from internal team prep to external marketing:
- Built a branded experience despite heavy USDA restrictions
- Coordinated travel, shipping, and vendor logistics
- Created social and email campaigns for pre/post-show outreach
- Designed all collateral, including presentations and flyers
- Facilitated team alignment with detailed FAQs and checklists
Praise
“Thank you Tesla for being the leader that you are. Now everyone knows like I do, that nothing gets done without you!” — Direct Manager
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