PrimeroEdge Lead Generating Tech Conference Management (2024)

3️⃣

Ways to View Case Study

Prospect Facing Event Management CNAAT 2024 Case Study.pdf1383.7KB

Scroll below for an abbreviated version.

CNAAT 2024: Event Marketing Case Study

Overview

At the 2024 Child Nutrition Access and Accountability through Technology (CNAAT) conference, I led the full strategy, execution, and promotion of PrimeroEdge’s presence—driving the brand’s largest reception yet and exceeding lead generation goals. This out-of-state event required cross-functional alignment, real-time logistics management, and strict adherence to USDA branding regulations.

Results

2 expert-led presentations
2 live software demos
“Tech & Taste” reception with 40+ attendees
10-person team presence
9 qualified leads, 2 booked demos

My Role

I managed all aspects of the event—from internal team prep to external marketing:

Built a branded experience despite heavy USDA restrictions
Coordinated travel, shipping, and vendor logistics
Created social and email campaigns for pre/post-show outreach
Designed all collateral, including presentations and flyers
Facilitated team alignment with detailed FAQs and checklists

Praise

“Thank you Tesla for being the leader that you are. Now everyone knows like I do, that nothing gets done without you!” — Direct Manager

Fin. Click to Visit the Top of the Page

More case studies like this

CafeteriYEAH! SchoolCafé Omnichannel Brand Launch (2022)

User Conference Management, Byte to the Future (2023)

Awty Admissions Omni-Channel Campaign (2020)

PrimeroEdge Reimagined: A Successful Rebrand Launch (2025)

index

3️⃣