Byte to the Future (2023)
User Conference Management for Cybersoft's annual event, bringing together school nutrition technology professionals.
Go Back to PortfolioWays to View This Case Study
Table of Contents
Overview
Objectives
Enhance customer satisfaction, foster professional development, and showcase industry leadership in school nutrition technology. Cultivating a sense of community through training, networking, and thought leadership, Cybersoft was positioned as a trusted innovator.
Responsibilities
I orchestrated the entire event lifecycle. My diverse responsibilities ranged from developing engaging social media campaigns and crafting customer emails to managing expenses, overseeing invoicing, and setting up the microsite and event app. Simultaneously, I collaborated with sponsors, exhibitors, a videography company, and Cybersoft committees to create a valuable agenda, engaging content, and lasting experience.
My Role
Graphic Designer
Video Editor
Digital Marketer
Web Editor
Event Manager
Tools Used
Challenges
I problem-solved for several logistical hurdles:
Event Hiatus
It was our first in-person event since 2020, so I focused on rebuilding awareness and excitement.
Rebranding
The shift from "EdgeSummit" to "Cybersoft User Conference" required extra clarity and messaging.
Justifying Value
I developed resources to help attendees explain the event's value and secure approval to attend.
Results
Record-Breaking Attendance
The engagement at the conference surpassed expectations. The event drew participants from across the nation, creating a diverse and enriching networking environment.
300
Registrations
With 285 actual attendees
90
School Districts
Represented at the event
19
States Represented
Robust Agenda
Attendees explored industry trends, best practices, and insights for optimizing Cybersoft's solutions. A chef's panel with external speakers sparked engaging conversations and an interactive Q&A session, providing a captivating blend of culinary expertise and technological innovation.
6
General Sessions
12
Break Out Sessions
72
One-On-One Appointments
97%
Customer Satisfaction
Strategic Partner Collaborations
We showcased exhibiting partners, allowing participants to explore integrations, exchange ideas, and lay the groundwork for future collaborations.
Tech-Infused Engagement
Attendees used an event app for networking, feedback during sessions, streamlined check-ins, and seamless access to continuing education credits.
Personal Takeaways
Enhanced Event Management Skills
Gained valuable experience managing a large-scale event, including logistical planning, expense tracking, and stakeholder coordination.
Problem-Solving and Quick Thinking
Sharpened problem-solving skills by navigating attendance concerns, rebranding confusion, and shifting attendee needs with flexibility.
Work Samples
Event Photos
CUC Panel
Video
CUC23 Promo Video
Event Photos
CUC23 Crowd
Social Media
CUC23 Drink Ticket
Print
CUC23 Registration Instructions
Social Media
Byte to the Future Teaser
Event Photos
CUC Game
Event Photos
CUC Magician
Social Media
Constellation Prize
Social Media
Astronaut Social Post
Social Media
Outer Space GIF
Social Media
Planet Camera GIF
Event Photos
CUC Breakout Room
Event Photos
CUC One-on-One
Video
Byte to the Future Teaser Video
Want to see more of my work?
Check out my other projects or get in touch to discuss your project.