CafeteriYEAH! SchoolCafé Omnichannel Brand Launch (2022)

Through the launch of this new, innovative school nutrition software, I helped my team create a brand that will be the go-to option for helping K-12 nutrition professionals provide nutritious and delicious school meals.

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Overview
Challenges
Results
Personal Takeaways

Overview

Objectives

Enhance customer satisfaction, foster professional development, and showcase industry leadership in school nutrition technology. Cultivating a sense of community through training, networking, and thought leadership, Cybersoft was positioned as a trusted innovator.

Responsibilities

I orchestrated the entire event lifecycle. My diverse responsibilities ranged from developing engaging social media campaigns and crafting customer emails to managing expenses, overseeing invoicing, and setting up the microsite and event app. Simultaneously, I collaborated with sponsors, exhibitors, a videography company, and Cybersoft committees to create a valuable agenda, engaging content, and lasting experience.

My Role

Graphic Designer Video Editor Digital Marketer Web Editor Event Manager

Tools Used

Canva WordPress EventLeaf InDesign Photoshop PremierePro

Challenges

I problem-solved for several logistical hurdles:

Event Hiatus

It was our first in-person event since 2020, so I focused on rebuilding awareness and excitement.

Rebranding Transition

The shift from "EdgeSummit" to "Cybersoft User Conference" required extra clarity and messaging.

Justifying Value

I developed resources to help attendees explain the event's value and secure approval to attend.

Results

Record-Breaking Attendance

The engagement at the conference surpassed expectations. The event drew participants from across the nation, creating a diverse and enriching networking environment.

300

Registrations

With 285 actual attendees

School Districts

Represented at the event

States Represented

Robust Agenda

Attendees explored industry trends, best practices, and insights for optimizing Cybersoft's solutions. A chef's panel with external speakers sparked engaging conversations and an interactive Q&A session, providing a captivating blend of culinary expertise and technological innovation.

General Sessions

Break Out Sessions

One-On-One Appointments

97%

Customer Satisfaction