Awty Admissions Omni-Channel Campaign (2020)

Transformed complex goals into compelling visuals, stories, and strategies that drove enrollment and showcased Awty’s global edge.

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Overview
Challenges
Results
Personal Takeaways

Overview

Objectives

Increase high-quality applications and raise awareness of Awty as Houston’s leading international school. Through an integrated admissions campaign, we showcased the school’s academic excellence, global values, and vibrant community to attract mission-aligned families.

Responsibilities

I developed and delivered multilingual content across digital, print, video, and web. Working closely with the admissions team, I helped shape and execute a cohesive campaign strategy that brought Awty’s story to life across platforms.

My Role

Graphic Designer Videographer Digital Marketer Web Editor Media Buyer Photographer

Tools Used

Canva Finalsite DSLR Camera InDesign Photoshop PremierePro

Challenges

I problem-solved for several logistical hurdles:

Standing Out

Emphasized Awty’s unique value (its dual diploma options, cultural diversity, and Ivy League placements) through strategic storytelling and testimonials.

Cost Concerns

We reframed tuition as an investment, spotlighting student success, community life, and flexible financial aid options on the website and in campaign videos.

Facing COVID:

Awty transitioned to remote learning within a week. I supported creating a COVID microsite, livestreams, and a mascot-led social push to keep families informed.