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<title>Tesla Cadena - Marketing & Communications Expert</title>

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<h1 class="text-4xl md:text-5xl font-bold tracking-wider mb-2">TESLA CADENA</h1>

<h2 class="text-xl md:text-2xl font-light mb-6">MARKETING AND COMMUNICATIONS EXPERT</h2>

<p class="text-lg opacity-90 leading-relaxed">

Dynamic marketing & communications expert with a proven track record of driving significant ROI, enhancing brand visibility, and optimizing efficiency through strategic B2B and B2C campaigns.

</p>

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<!-- Main Content -->

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<!-- Experience Section -->

<section id="experience" class="tab-content active mb-16">

<h2 class="section-title text-3xl font-bold mb-12">EXPERIENCE</h2>

<div class="timeline-item">

<div class="mb-2">

<h3 class="text-xl font-bold text-indigo-600">LEAD MARKETING SPECIALIST</h3>

<div class="flex justify-between items-center">

<p class="text-lg font-medium">Cybersoft Technologies</p>

<p class="text-gray-600">09/2021 – Present</p>

</div>

</div>

<div class="mb-4">

<h4 class="font-semibold mb-2">Accomplishments</h4>

<ul class="list-disc pl-5 space-y-1 text-gray-700">

<li>Key contributor to brand launch at a national event, showcasing products to thousands of prospects</li>

<li>Established cross-departmental trade show processes, resulting in a 900% annual increase in shows</li>

<li>Coordinated customer events and promotions, resulting in a record-breaking 100% increase in attendance</li>

</ul>

</div>

<div>

<h4 class="font-semibold mb-2">Responsibilities</h4>

<ul class="list-disc pl-5 space-y-1 text-gray-700">

<li>Manage nationwide marketing for 3 brands, 20+ solutions, to drive revenue generation</li>

<li>Develop and execute tailored campaigns per best practices and KPIs</li>

<li>Primary liaison for partner companies, including videographers, strategists, and advertising</li>

<li>Create collateral, including blogs, emails, videos, graphics, and advertisements</li>

<li>Manage monthly newsletter distributed to 22K+ prospects</li>

</ul>

</div>

</div>

<div class="timeline-item">

<div class="mb-2">

<h3 class="text-xl font-bold text-indigo-600">COMMUNICATIONS SPECIALIST</h3>

<div class="flex justify-between items-center">

<p class="text-lg font-medium">The Awty International School</p>

<p class="text-gray-600">05/2019 – 09/2021</p>

</div>

</div>

<ul class="list-disc pl-5 space-y-1 text-gray-700">

<li>Lead the Strategic Marketing Team, managing advertising and sponsorship opportunities</li>

<li>Managed and created all assets for the annual admissions campaign</li>

<li>Created content for website, social, events, publications, and promotional materials</li>

<li>Collaborated with various departments to ensure brand consistency</li>

<li>Emergency communications using School Messenger and other outlets</li>

</ul>

</div>

<div class="timeline-item">

<div class="mb-2">

<h3 class="text-xl font-bold text-indigo-600">ARTS AND ENTERTAINMENT EDITOR</h3>

<div class="flex justify-between items-center">

<p class="text-lg font-medium">Houstonian Newspaper</p>

<p class="text-gray-600">08/2016 – 12/2018</p>

</div>

</div>

<ul class="list-disc pl-5 space-y-1 text-gray-700">

<li>Managed a team of four writers and two photographers</li>

<li>Conducted interviews, wrote and edited features, reviews, and entertainment news</li>

<li>Created newspaper layouts, incorporating advertisements</li>

</ul>

</div>

<div class="timeline-item">

<div class="mb-2">

<h3 class="text-xl font-bold text-indigo-600">PRODUCER APPRENTICE</h3>

<div class="flex justify-between items-center">

<p class="text-lg font-medium">Suddenlink Cable Channel 7, SHSU</p>

<p class="text-gray-600">08/2018 – 12/2018</p>

</div>

</div>

<ul class="list-disc pl-5 space-y-1 text-gray-700">

<li>Found newsworthy stories, wrote scripts, provided overlay images and weather graphics</li>

<li>Produced live broadcasts with light and sound designers, cameramen, and talent</li>

</ul>

</div>

<div class="timeline-item">

<div class="mb-2">

<h3 class="text-xl font-bold text-indigo-600">RADIO TALK SHOW CO-HOST, PRODUCER, WRITER</h3>

<div class="flex justify-between items-center">

<p class="text-lg font-medium">90.5 the Kat Radio Station</p>

<p class="text-gray-600">08/2016 – 05/2017</p>

</div>

</div>

<ul class="list-disc pl-5 space-y-1 text-gray-700">

<li>Wrote scripts for an original radio show</li>

<li>Performed live, original hour-long broadcasts weekly</li>

<li>Mentored new DJs for their station shifts</li>

</ul>

</div>

</section>

<!-- Skills Section -->

<section id="skills" class="tab-content mb-16">

<h2 class="section-title text-3xl font-bold mb-12">SKILLS</h2>

<div class="grid grid-cols-1 md:grid-cols-2 gap-8">

<div class="bg-white rounded-lg shadow-md p-6">

<h3 class="text-xl font-bold mb-4 text-indigo-600">Expertise</h3>

<div class="flex flex-wrap gap-2">

<span class="skill-pill bg-indigo-100 text-indigo-800 px-3 py-1 rounded-full">Content Strategy</span>

<span class="skill-pill bg-indigo-100 text-indigo-800 px-3 py-1 rounded-full">Email Marketing</span>

<span class="skill-pill bg-indigo-100 text-indigo-800 px-3 py-1 rounded-full">Event Marketing</span>

<span class="skill-pill bg-indigo-100 text-indigo-800 px-3 py-1 rounded-full">Content Creation</span>

<span class="skill-pill bg-indigo-100 text-indigo-800 px-3 py-1 rounded-full">Copywriting</span>

<span class="skill-pill bg-indigo-100 text-indigo-800 px-3 py-1 rounded-full">Graphic Design</span>

</div>

</div>

<div class="bg-white rounded-lg shadow-md p-6">

<h3 class="text-xl font-bold mb-4 text-purple-600">Marketing Platforms</h3>

<div class="flex flex-wrap gap-2">

<span class="skill-pill bg-purple-100 text-purple-800 px-3 py-1 rounded-full">Pardot (Salesforce)</span>

<span class="skill-pill bg-purple-100 text-purple-800 px-3 py-1 rounded-full">Google Analytics</span>

<span class="skill-pill bg-purple-100 text-purple-800 px-3 py-1 rounded-full">HubSpot</span>

<span class="skill-pill bg-purple-100 text-purple-800 px-3 py-1 rounded-full">Hootsuite</span>

<span class="skill-pill bg-purple-100 text-purple-800 px-3 py-1 rounded-full">Social Media</span>

</div>

</div>

<div class="bg-white rounded-lg shadow-md p-6">

<h3 class="text-xl font-bold mb-4 text-pink-600">Design & Content</h3>

<div class="flex flex-wrap gap-2">

<span class="skill-pill bg-pink-100 text-pink-800 px-3 py-1 rounded-full">Adobe Creative Suite</span>

<span class="skill-pill bg-pink-100 text-pink-800 px-3 py-1 rounded-full">Photoshop</span>

<span class="skill-pill bg-pink-100 text-pink-800 px-3 py-1 rounded-full">InDesign</span>

<span class="skill-pill bg-pink-100 text-pink-800 px-3 py-1 rounded-full">Premiere</span>

<span class="skill-pill bg-pink-100 text-pink-800 px-3 py-1 rounded-full">Canva</span>

<span class="skill-pill bg-pink-100 text-pink-800 px-3 py-1 rounded-full">Descript</span>

<span class="skill-pill bg-pink-100 text-pink-800 px-3 py-1 rounded-full">Audacity</span>

<span class="skill-pill bg-pink-100 text-pink-800 px-3 py-1 rounded-full">GoToWebinar</span>

<span class="skill-pill bg-pink-100 text-pink-800 px-3 py-1 rounded-full">ClipChamp</span>

<span class="skill-pill bg-pink-100 text-pink-800 px-3 py-1 rounded-full">Loom</span>

<span class="skill-pill bg-pink-100 text-pink-800 px-3 py-1 rounded-full">Camtasia</span>

</div>

</div>

<div class="bg-white rounded-lg shadow-md p-6">

<h3 class="text-xl font-bold mb-4 text-green-600">Web Management</h3>

<div class="flex flex-wrap gap-2">

<span class="skill-pill bg-green-100 text-green-800 px-3 py-1 rounded-full">WordPress</span>

<span class="skill-pill bg-green-100 text-green-800 px-3 py-1 rounded-full">Wix</span>

<span class="skill-pill bg-green-100 text-green-800 px-3 py-1 rounded-full">Finalsite</span>

<span class="skill-pill bg-green-100 text-green-800 px-3 py-1 rounded-full">Figma</span>

<span class="skill-pill bg-green-100 text-green-800 px-3 py-1 rounded-full">EventLeaf</span>

<span class="skill-pill bg-green-100 text-green-800 px-3 py-1 rounded-full">CVent</span>

</div>

</div>

<div class="bg-white rounded-lg shadow-md p-6">

<h3 class="text-xl font-bold mb-4 text-teal-600">Data & Reporting</h3>

<div class="flex flex-wrap gap-2">

<span class="skill-pill bg-teal-100 text-teal-800 px-3 py-1 rounded-full">Excel</span>

<span class="skill-pill bg-teal-100 text-teal-800 px-3 py-1 rounded-full">Google Sheets</span>

<span class="skill-pill bg-teal-100 text-teal-800 px-3 py-1 rounded-full">Google Data Studio</span>

<span class="skill-pill bg-teal-100 text-teal-800 px-3 py-1 rounded-full">Campaign Performance Reporting</span>

</div>

</div>

<div class="bg-white rounded-lg shadow-md p-6">

<h3 class="text-xl font-bold mb-4 text-amber-600">Administrative Tools</h3>

<div class="flex flex-wrap gap-2">

<span class="skill-pill bg-amber-100 text-amber-800 px-3 py-1 rounded-full">Microsoft Office</span>

<span class="skill-pill bg-amber-100 text-amber-800 px-3 py-1 rounded-full">Google Suite</span>

<span class="skill-pill bg-amber-100 text-amber-800 px-3 py-1 rounded-full">Notion</span>

<span class="skill-pill bg-amber-100 text-amber-800 px-3 py-1 rounded-full">Wrike</span>

<span class="skill-pill bg-amber-100 text-amber-800 px-3 py-1 rounded-full">Trello</span>

<span class="skill-pill bg-amber-100 text-amber-800 px-3 py-1 rounded-full">AI Tools</span>

</div>

</div>

</div>

</section>

<!-- Education Section -->

<section id="education" class="tab-content mb-16">

<h2 class="section-title text-3xl font-bold mb-12">EDUCATION</h2>

<div class="grid grid-cols-1 md:grid-cols-2 gap-8">

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<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 14l6.16-3.422a12.083 12.083 0 01.665 6.479A11.952 11.952 0 0012 20.055a11.952 11.952 0 00-6.824-2.998 12.078 12.078 0 01.665-6.479L12 14z"></path>

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</svg>

</div>

<h3 class="text-xl font-bold">B.A. Mass Communications</h3>

</div>

<p class="text-gray-700 mb-2">Emphasis in Multi-Platform Journalism</p>

<p class="text-gray-600 font-medium">Sam Houston State University</p>

</div>

<div class="bg-white rounded-lg shadow-md p-6 hover:shadow-lg transition-shadow">

<div class="flex items-center mb-4">

<div class="gradient-bg p-3 rounded-full mr-4">

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</div>

<h3 class="text-xl font-bold">B.F.A. Theatre</h3>

</div>

<p class="text-gray-700 mb-2">Emphasis in Acting and Directing</p>

<p class="text-gray-600 font-medium">Sam Houston State University</p>

</div>

</div>

</section>

<!-- Awards Section -->

<section id="awards" class="tab-content mb-16">

<h2 class="section-title text-3xl font-bold mb-12">AWARDS</h2>

<div class="bg-white rounded-lg shadow-md p-8 hover:shadow-lg transition-shadow">

<div class="flex items-center mb-4">

<div class="bg-amber-500 p-3 rounded-full mr-4">

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</div>

<div>

<h3 class="text-xl font-bold">Cybersoft's Unsung Hero</h3>

<p class="text-gray-600">2023</p>

</div>

</div>

<div class="pl-16">

<p class="text-gray-700 italic">"Consistently delivers high-quality, critical work and affects highly visible operations without fanfare."</p>

</div>

</div>

</section>

<!-- Professional Development Section -->

<section id="development" class="tab-content mb-16">

<h2 class="section-title text-3xl font-bold mb-12">PROFESSIONAL DEVELOPMENT</h2>

<div class="bg-white rounded-lg shadow-md p-8 hover:shadow-lg transition-shadow">

<div class="flex items-center">

<div class="gradient-bg p-3 rounded-full mr-4">

<svg class="w-6 h-6 text-white" fill="none" stroke="currentColor" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg">

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</div>

<div>

<h3 class="text-xl font-bold">American Marketing Association Member</h3>

<p class="text-gray-600">2024-Present</p>

</div>

</div>

</div>

</section>

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<div class="mb-4 md:mb-0">

<h2 class="text-2xl font-bold">TESLA CADENA</h2>

<p class="text-gray-400">Marketing and Communications Expert</p>

</div>

<div class="flex space-x-6">

<a href="tel:9564548717" class="hover:text-indigo-400 transition-colors">

<i class="fas fa-phone mr-2"></i>956-454-8717

</a>

<a href="mailto:teslacadena@yahoo.com" class="hover:text-indigo-400 transition-colors">

<i class="fas fa-envelope mr-2"></i>teslacadena@yahoo.com

</a>

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<p>&copy; 2024 Tesla Cadena. All rights reserved.</p>

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