PrimeroEdge Lead Generating Tech Conference Management (2024)
How I drove PrimeroEdge's largest reception yet and exceeded lead generation goals at a major industry conference.
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Overview
At the 2024 Child Nutrition Access and Accountability through Technology (CNAAT) conference, I led the full strategy, execution, and promotion of PrimeroEdge's presence. I drove the brand's largest state reception yet and exceeded lead generation goals. This out-of-state event required cross-team alignment, logistics management, and strict adherence to USDA regulations.
Results
Thought Leadership
2 expert-led presentations
2 live software demos
Lead Generation
9 qualified leads
2 booked demos
Tech & Taste Reception
40+ prospect attendees
10-person team presence
Financial Impact
$200K projected revenue
689% estimated ROI
My Role
I managed all aspects of the event from internal team prep to external marketing:
Brand Experience
Built a branded experience despite heavy USDA restrictions
Logistics
Coordinated travel, shipping, and vendor logistics
Marketing
Created social and email campaigns for pre/post-show outreach
Design
Designed all collateral, including presentations and flyers
Team Alignment
Facilitated team alignment with detailed FAQs and checklists
Praise
"
It was a pleasure to watch you create magic from afar for the conference you coordinated. Thank you, Tesla, for being the leader that you are. Now everyone knows like I do that nothing gets done without you!"
PrimeroEdge Marketing Manager
Malaiaka Jenkins
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